SAMSUNG-UHD-SMART-4K-43-INCH-LED-FHD-SMART-TELEVISION-UA43CU7000UXGH

PurColor
Fine-tuned color for vibrant, lifelike picture
PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing
experience.

The PurColor part of the screen is more colorful and vivid compared to the Conventional side of the screen.

Crystal Processor 4K
See every shade of color as intended in 4K
Powerful 4K upscaling ensures you watch your favorite content in up to 4K resolution.

Smart Hub
Discover your favorite content in one place
Optimize content curation and discovery, so you spend less time searching and more time streaming movies,
games and shows you love.